A strong brand is often one of the most valuable intangible assets a business owns, yet it rarely appears on the balance sheet at its true worth. Valtech Valuation provides independent, ISO 10668-compliant brand valuation services that turn brand strength into a defensible, measurable figure for transactions, financial reporting, licensing and strategic planning.

When Do You Need a Brand Valuation?

  • Mergers, acquisitions and disposals – supporting deal pricing and negotiation where the brand drives a significant share of value.
  • Purchase price allocation (PPA) – measuring acquired trademarks and brand names at fair value under IFRS 3 / HKFRS 3.
  • Impairment testing – assessing the recoverable amount of brands and trademarks under IAS 36 / HKAS 36.
  • Licensing, franchising and royalty setting – establishing arm's-length royalty rates for intra-group or third-party licences.
  • Tax and transfer pricing – supporting the transfer of brand ownership between group entities or jurisdictions.
  • Fundraising, collateral and investor relations – demonstrating the value of brand equity to investors and lenders.

ISO 10668: The International Standard for Brand Valuation

ISO 10668 sets out the requirements for a reliable monetary brand valuation. Our process follows the standard's three pillars of analysis:

Legal Analysis

We confirm the legal protection and ownership of the brand, including registered trademarks, territories covered and any licensing or usage restrictions.

Behavioural Analysis

We assess how the brand influences customer choice through brand awareness, loyalty, customer perception and market position, and how durable that influence is.

Financial Analysis

We translate brand strength into cash flows and value, applying a discount rate that reflects brand-specific and market risks.

Brand Valuation Methods We Apply

  • Relief-from-Royalty Method – values the brand by the royalties the owner avoids paying by owning rather than licensing it; the most widely used method for trademarks.
  • Multi-Period Excess Earnings Method (MPEEM) – isolates the earnings attributable to the brand after charges for all other contributing assets.
  • Premium Profit / With-and-Without Method – compares the profits of the branded business with those of an equivalent unbranded business.
  • Market and Cost Approaches – used as cross-checks, referencing comparable brand transactions or the cost of recreating the brand.

Risk Assessment and Brand Value Drivers

We identify threats to brand value, such as reputational risk, competitive pressure, changing consumer behaviour and dependence on key markets, and reflect them in the forecast and discount rate. The result is a valuation that also tells management which drivers to strengthen.

Trusted by Public Companies and Multinational Corporations

Valtech Valuation is an independent valuation and transaction advisory firm with offices in Hong Kong and Singapore. Our clients range from Fortune 500 companies and publicly listed groups to private equity funds, family offices and high-growth startups, with engagements across Hong Kong, Mainland China, Singapore, Southeast Asia, the Middle East and the United States. Listed companies and multinationals rely on our reports for financial reporting, regulatory disclosure and cross-border transactions, where the valuation must stand up to auditors, regulators and investors.

Why Appoint Valtech Valuation for Reliable International Valuation Services

  • Independent and defensible conclusions – objective, well-documented reports prepared to withstand audit, regulatory and investor scrutiny.
  • ISO 9001 certified quality management – a certified quality process for consistent, reliable results on every engagement.
  • Proven with listed companies and multinationals – experience supporting publicly listed groups, US-listed firms and Fortune 500 companies on financial reporting and transaction valuations.
  • International reach, local expertise – offices in Hong Kong and Singapore serving clients across Asia, the Middle East and the United States, including cross-border assignments.
  • Technology-enabled valuation – data analytics, business intelligence tools and proprietary applications improve transparency and efficiency.
  • Multi-disciplinary qualified team – accounting, finance, risk management, surveying and business valuation professionals working together on each engagement.

Professional Credentials of Valtech's Team

  • PhD holders
  • Certified Public Accountants – CPA (HKICPA)
  • Chartered Financial Analysts – CFA
  • Financial Risk Managers – FRM (GARP)
  • Chartered Valuation Surveyors – MRICS (Royal Institution of Chartered Surveyors)
  • Accredited in Business Valuation – ABV (AICPA)
  • Certified Valuation Analysts – CVA (Singapore)
  • Certified Public Valuers – CPV (China Appraisal Society)

Request a Brand Valuation Proposal

Tell us about your brand and the purpose of the valuation, and the Valtech team will prepare a tailored proposal.

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