Brand valuation measures the financial worth of a brand or trademark, often one of the most valuable assets a business owns. In this video, Valtech Valuation explains how we follow ISO 10668, the international standard for monetary brand valuation, to show a brand's true strength and market position.
What This Video Covers
- Why brand value is the foundation of business success
- Valtech's track record in international brand valuations
- How ISO 10668-compliant methods and market insights reflect a brand's true financial worth
When You Need a Brand Valuation
- Mergers, acquisitions and purchase price allocation
- Licensing, franchising and royalty rate setting
- Transfer pricing and tax restructuring of intellectual property
- Impairment testing, financing and brand strategy decisions
Common Brand Valuation Methods
Depending on the purpose and the data available, brands are typically valued using the relief-from-royalty method, the multi-period excess earnings method or the with-and-without method, cross-checked against market evidence.
Why Appoint Valtech Valuation
- Independent, defensible reports under ISO 9001 certified quality management
- Proven with listed and multinational clients, including Fortune 500 and international retail brands
- International reach: offices in Hong Kong and Singapore covering Asia, the Middle East and the United States
- ISO 10668-aligned methodology
Valtech's Qualified Team
PhD holders, CPA (HKICPA), CFA, FRM (GARP), MRICS Chartered Valuation Surveyors, ABV (AICPA), CVA (Singapore) and CPV (China Appraisal Society).
Video Transcript
In today's challenging marketplace, your brand's value is the foundation of your business success. Let Valtech help you navigate this complex landscape.
With an impressive track record in international brand valuations, we rigorously follow ISO 10668 guidelines to help you understand your brand's true strength and market position. Our precise methodologies and extensive market insights ensure your valuation accurately reflects the true financial worth of your brand.
Valtech Valuation – partner with us and elevate your brand's value in the competitive global marketplace.