How to Value your Startup (and keep your Equity)

This video demystifies early-stage startup valuations, explaining that pre-seed investors primarily focus on securing a standard 15% to 20% equity rather than calculating arbitrary company values. Using a helpful "bricks" analogy, it illustrates how creating new shares for investors dilutes founders' ownership. It covers pre-money versus post-money valuation math, the necessity of employee stock option pools, and how raising more capital inherently increases your startup's valuation.