What Are Intangible Assets? The Most Overlooked Part of Your Business

This video highlights how the most valuable parts of a business are often things you cannot touch, such as brand reputation, proprietary processes, software, and loyal customer relationships. It explains that ignoring these intangible assets can lead to severely undervaluing a company during a sale or when seeking investors. Finally, it touches on how professionals use replacement costs, projected income, or market comparisons to put a definitive price tag on these invisible but crucial assets.